| Cornerstone Marketing Services Announces Alana Farrell as Vice ...
Cornerstone Marketing Services, a leading provider of lead generation and demand creation services for high-tech B2B clients, today announced that Alana Farrell has been promoted to Vice President of Client Services to oversee growth in the Company's high-tech B2B segment. Ms. Farrell works with category-leading brands such as Oracle, IBM and HP, and their respective VARs and distribution partners to implement revenue-growth strategies and campaigns. In related news, Ms. Farrell has invested in the company and becomes the Company's first non-founding investor. Orlando, FL (PRWEB) March 26, 2007 -- Cornerstone Marketing Services, a leading provider of lead generation and demand creation services for high-tech B2B clients, today announced that Alana Farrell has been promoted to Vice President of Client Services to drive growth in the Company's high-tech B2B segment.
Leads to Wealth (LTW) Acquired for Undisclosed Amount
SAN DIEGO--(BUSINESS WIRE)--Leads to Wealth, Inc. (LTW), a Nevada corporation, was purchased by a private party for an undisclosed amount. The terms of the deal are not public, although the acquisition seems to broaden the holdings and reach for the new owners within the direct sales industry. Founded in 2003 by Gil Ortega, LTW (http://www.leadstowealth.com/) quickly became the industry leader in the lead generation space within the direct sales industry. The company experienced unprecedented growth with Ortega at the helm as its President and CEO for over four years. Considering several Network Marketing giants are under its client roster, it's no wonder. Ortega had this to say: "It's with great satisfaction that I witness the next phase for LTW. What started with so little has become an innovative business model that will continue to grow and reap the rewards for its new owners and their customers." The sale of LTW comes on the heels of a recent, prestigious and highly competitive business award Ortega received, the 2007 Entrepreneur of the Year for the San Diego Region.
Search Engine Solution, Deploys Online Lead Generation Application
Santa Clara, California - (Cheap Web Hosting Directory) - March 21, 2007 - A small-to-medium businesses (SMBs) and online directory publishing solution, designed to facilitate local search, has been debuted at The Kelsey Group's Drilling Down on Local conference in Santa Clara, California. LeadStream, a new business unit of local search firm Innovectra, is a performance-based online lead generation solution for SMBs in targeted vertical and geographic markets. Piloted in 2005, LeadStream's business model utilizes vertical keyword analysis, testing and tracking methodologies, as well as segment-specific SEM tools and products that help drive motivated buyers to SMBs. From offering multiple ways of receiving and tracking leads including online landing pages with pay-per-call, email, mapping and coupons, to creating lead qualification and customer retention services, LeadStream is building a strong base of SMBs relying on its performance-based Internet marketing solutions.
Four Steps To Better Business Leads From Search
So you got a click on your PPC ad. Now what do you do? The job of the B2B search marketer is only beginning when a prospect clicks. As MarketingSherpa points out, the decision to click is microscopically unimportant compared to all the things you are asking from a prospect after they've clicked: Stick around and read your copy, fill out a form, risk getting their privacy invaded, take a meeting, recommend your product, make a purchase, and so on. When the goal of search marketing is to drive high-quality leads to sales, no B2B pay-per-click campaign is complete without these additional "post-click" steps: Send clicks targeted landing pages that are optimized for the ad and keyword Gather explicit and implicit data from prospects to analyze and score leads, passing the hot leads to your sales force Use lead nurturing to stay in touch and build a relationship with leads that are not yet sales ready Track leads through the revenue pipeline, measure the impact of each click on revenue, and apply closed-loop learning to tune your campaign and optimize bids Without each of these steps in place, a click is just a click, and a click by itself is a waste of time and money.
Austin sales-lead company gets $5 million investment
Demand generation leader Bulldog Solutions has received a $5 million investment from SSM Partners, a private equity firm focused on high-growth, technology-enabled service businesses. SSM Partners joins Bulldog Solutions' founders_CEO Rob Solomon and President Todd Davison as a strategic investor in the company. "Today's chief marketing officers face enormous pressure to make their organizations more efficient and align their marketing and sales teams to generate increased revenue," said Robert Covington, General Partner of SSM Partners. "Millions of dollars are lost every year on demand generation efforts that don't work. "Bulldog Solutions has developed a process for efficient, data-driven demand generation that solves the CMO's biggest problem," Covington said.
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